Mike Twiss

Chances are you probably understand the value of good press. Otherwise you wouldn’t be here trying to find out how to write a good press release. It’s true — the press can be your best friend. Or, it can be that hot guy (or girl) in high school who ignored you. The difference depends largely on the quality of the press release you write. I’m here to tell you how to write a good one. I’ll start by giving you the cardinal rule of writing a press release, and writing in general: Always keep in mind who your reader is. In this case that’s a reporter or editor at a newspaper or magazine, who probably has little to no time on their hands, receives stacks of press releases every day, and doesn’t initially care about your event or news. It’s your job to make them care. It’s my job to explain how. The Newsroom Something you need to understand: The newsroom is a busy place. Reporters and editors constantly have stories waiting to be written. They’ve got phone calls they need t...

There are thousands of people out there creating music, there are only a handful of those people that really understand what it takes to succeed and they are the ones that are truly shining. Unfortunately since there is such an overflow of clueless artists out there, there’s also a bunch of clueless “companies” that make their money feeding off of these poor “artists” and making them think that their services are in fact useful to their careers. But this isn’t just the companies fault, it’s the actual mindset of these artists that allows these scams to go on. We like to call these artists… “treadmill” artists – because you guessed it – all they do is run in place. Mindset of a “Treadmill” artist: They think that all they need to succeed is to record a mixtape over industry beats. They hope to one day be “discovered” by a famous rapper and get signed off of said ‘mixtape’. They don’t feel the need to put money into getting the best quality recordings and they especially don’t...